Blogging is the in thing on the web now and will likely stay that way for a good long time. If asked about blogging many business owners and CEOs would probably say that blogging is for the young internet savvy crowd and wanna be journalists. While this may be true to a certain respect, there is a growing trend among businesses to use blogging as a tool to communicate with their clients and customers. If done right corporate blogging or blogging for business can be a great way to boost your business.

So how does this equate to dollars, dinero, cashola? Well as explained on 37signals’ corporate blog Signal vs. Noise, they have made quite a bit of money off the content produced there. Advertising revenue alone for the past two years comes in at $100,000. Not bad. As a company 37signals encourages blogging and as a consequence they ended up sharing a lot of insight into the growing pains of running a web startup. They took the best of this content that was posted and repackaged it into a PDF download called Getting Real. At $19 a pop it did a whopping $350,000 worth of downloads. They also sold Getting Real through print-on-demand publisher Lulu.com as a paperback which brought in about $65,000. To finish it all off, they have started doing a Getting Real conference series – 5 conferences that made about $50,000 each for a total of $250,000.

Running total of profit off of 2 years worth of blogging: $765,000

Do you think maybe you and your business should start blogging? At the very least it will help keep people coming back to your site and possibly become a whole other income stream for your business.